Make-up should not be political.
Calling me a "freaked out, intimidated, frightened, right-wing Republican, thin-lipped bitch" is really not the best way to get me to use your product. Yes, the original video is gone from M*A*C's Lip Glass page, but you can see it in it's entireity here, on YouTube.
I sent a letter to M*A*C. If this offends you, Republican or not, you should do the same. At the bottom of the list is a subject for "another issue".
Here's what I had to say -- I've been a loyal M*A*C user since 2001, but I have to say that your latest video with Sandra Bernhardt is one that I find extremely offensive. Yes, you've edited the one on the Lip Glass page, but the damage has already been done.
As a Republican woman, I'd appreciate a formal apology, at the least. At the most, I'd like to see Ms. Bernhardt removed as a corporate spokesperson.
You're a beauty company. Really, do we have to drag politics into this?
Comments
Politicizing marketing does not sell products. Think Dixie Chicks. I will not be called names or have my views denigrated and still buy the company's products. Period. That is all this is about.
I just e-mailed Kenneth Cole (handbag and shoe company) regarding an ad in the September 2006 issue of Vogue magazine on pages 210-211. It reads, With the government recording personal phone calls, our rights aren't the only thing on the line. Are you putting us on? - Kenneth Cole
The answer is no. I will never again "put on" another product from that company again. Silly me, I thought companies were in business to make money from the highest number of people that it possibly could. It appears that using marketing as a platform for airing policital views is more important to some. Alienating buyers before jrnytthey even get into a store is not a sound business tactic.
Posted by: Karol | August 30, 2006 12:34 PM